When we first started the Green Coffee Collective, we were clear about what we were setting out to do: build a better supply chain for the green coffee industry. From personal experience, we knew it was a broken system - one that could be better in every way, but most importantly more transparent.
Now, there are thousands of partners benefiting from the Green Coffee Collective. And our mission has become a little bigger. Inspired by what we’ve learned so far - and by what we hear from our partners - we can see what still needs to change. We have a clear vision of what the world of green coffee could be. Today our mission reads:
<aside> 💡 Build the fairest green coffee supply chain - transparent, structured, stable and eventually free of the C-Price. We’re creating solutions that solve problems from farmers to roasters, to make a complicated and chaotic industry simple and safe for all of its members.
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Coming soon
"You miss 100% of the shots you don’t take" — Michael Scott (Wayne Gretzky)
Last updated: October 12, 2021